Listerine

The Whoa Collection

Only 1 in 4 dentists are black, a lack of representation that disparages people of color from getting the oral care treatment they need which can lead to broader health complications.

To raise awareness of the issue, we partnered with Compound, a black-owned creative collective, to create a limited edition Listerine bottle and merch aimed at inspiring the next generation of black dentists. Proceeds from bottle sales went to Increasing Diversity In Dentistry (IDID), a 501(c)(3) on a mission to help dentists of color get into and thrive during dental school.

The inaugural campaign launched in collaboration with expressive black voices including Grammy award-winner Thundercat, world-renowned artist King Saladeen and a crew of influencers and students to spread the word about the importance of oral health in black communities.