Skittles

Sweet Heat launch

To launch new Skittles Sweet Heat, we sent Skittles uber-fan and NFL superstar Marshawn Lynch to spice things up at a Senior Living Community. The campaign went Beast Mode on media and fans alike.

Impressions: 400MM+
Views: 2MM+ views across Twitter and YouTube
Coverage: CBS Sports, USA Today Touchdown Wire, Barstool Sports, Bustle, Cosmo