American Cancer Society

“What You Miss” (Anthem)

ACS came to us with a harrowing statistic: 1 in 3 people will get cancer in their lifetime.

To cut through the clutter, we came up with a spot that taps into emotional truths shared by families everywhere. The empty chair, symbolizing all those who’re currently going through their cancer journeys or have lost their battle with the disease, still holds hope for all of us who love and honor them.